Continental Corporation Retail Marketing Manager in Shanghai, China

About Continental With sales of €40.5 billion in 2016, Continental is among the leading automotive suppliers worldwide and currently employs more than 230,000 employees in 56 countries. The Tire Division currently has 24 production and development locations worldwide. While the Continental premium tire brand is clearly focused on leading safety performance, the broad brand portfolio and product range offer solutions for most of the market segments. Continuous investments in R&D make a major contribution to cost-effective and ecologically efficient mobility.

Auto req ID 89910BR

Job Title Retail Marketing Manager

Country China

Posting Location Shanghai (Tires)

Job Description

­ Maintenance of Conti VI guidelines & their correct implementation (store external, internal, communication offline and online), with local adaptation, to have most attractive, consistent, recognizable, sales­inducing store look

­ Consulting on / steering of market retail marketing strategy

­ Consulting on and tracking of market retail marketing plan

­ Customers acquisition strategies (geo­marketing, customer profiling, O2O strategy and tools such as mini sites, SEO…)

­ Methodology for effective planning, execution and measurement (ROI approach) of B2C promotions via network

­ Steering of strategy for e­commerce (incl. template for franchise networks e­commerce enabled websites)

­ Customer retention strategy and concepts (loyalty programs, VIP cards, upselling…) online and offline

­ Best Practice collecting (from APAC and beyond) and sharing (via seminars/telcos/e­platform)

Job Requirements

Bachelor or Masters in Business - Marketing major

Retail (must include offline retail), Marketing (either in house or agency, must include online expertise)


Has managed a team and worked in matrix organization

Previous work in multicultural / pan-Asian environment a plus, English skills must be solid

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