The Estee Lauder Companies Creative Director in Shanghai, China
Brand: Estée Lauder
A. Define brand & marketing objectives and strategies
Define brand & marketing objectives and strategies to win in China
Gain knowledge on consumer insight, be inspired.
Closely monitor key competition activities and communication in the market to gain knowledge and gain competitive advantage.
B. Drives creativity and Innovation
Work closely with regional team, propose new/revised concepts (TV, print, digital etc) that’s relevant for the local market
China specific new product / new program proposal
C. Strives for excellence in execution
Design Marketing Calendar, launch & leverage programs
Plan and implement plans & actions focusing on quality & ROI
Media analysis to improve media effectiveness and efficiency. Monitor pagination, quality of reproduction, etc.
Propose and execute promotional/CRM/VM programs in accordance with Brand Objectives and channel differtiation.
Regular KPI/ROI analysis to identify opportunities and area of improvement
Monthly and annual product, GWP & promotional sets forecasting, in line with the brand retail target, supervise and improve team forecasting accuracy.
Work very closely with the sales, education, PR and other corporate teams to have a integrated vision and action plan.
Work closely with the new product registration team to ensure a smooth process of new product launch.
Plan the annual and monthly marketing spending
Control marketing spending within the budget
Propose Pricing for new launch, regular pricing review to ensure a consistent
pricing strategy with regional team.
Displays integrity and builds trust
Honors commitments. Takes responsibility for difficult decisions. Honest and behaves consistently with espoused values. Confronts unethical behavior.
Can manage emotions. Maintains calm and perspective in difficult situations.
Knows own strengths. Welcomes challenges. Willing to champion change even in the face of opposition.
Optimistic and Perseveres
Rolls with the punches, seeing an opportunity rather than a set back. Sees others positively, expecting the best of them. Remains motivated despite
Primary Location: Asia Pacific-CN-Shanghai
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 5 % of the Time
Job Number: 182722