AbbVie Brand Manager in Hong Kong, China

Brand Manager

China, Hong Kong S.A.R., Hong Kong at

Marketing at

1801755Requisition #

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AbbVie (NYSE:ABBV) is a global, research-based biopharmaceutical company formed in 2013 following separation from Abbott. AbbVie combines the focus and passion of a leading-edge biotech with the expertise and capabilities of a long-established pharmaceutical leader to develop and market advanced therapies that address some of the world’s most complex and serious diseases. In 2017, AbbVie will employ approximately 29,000 people worldwide and markets medicines in more than 170+ countries helping over 30 million people. For more information, please visit at . Follow us on

Key Responsibilities Include:

Support Senior Marketing Manager on brand portfolio management. Develop and propose marketing plans and implement tactical plan with regular review and evaluation in response to market dynamics. Provide input to (or manage) forecasting, KPI monitoring, budget planning (brand ADS and marketing ANP), tracking and ROI measurement for marketing activities. Coordinate market research and insights collection to inform the Patient Journey.

Play an active role with the IFT, overseeing implementation of marketing activities. Implement segmentation with IFT, develop segment profiles and drive development of customized materials to each target segments.

Ensure a Brand Story is defined and consistently used/referenced by the Brand and In-Field Teams. Bring the Brand Story to life through Marketing materials and campaigns.

Become a (extended) member of Brand Team and share Brand Team priorities with the IFT. Train and support sales team in KA management action plan.

Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and of Business conduct procedures and protocols.

Specific Duties

  • Develop marketing plan, materials and tactics to achieve brand objectives. Advocate management (physicians, patients and nurses) to support brand priorities. Develop and track KPI to ensure product performance.

  • Evaluate the practicality and potential of new product and market developments

  • Analyze market trends and sales potential; provide input to (or manage) forecasting and KPI monitoring; support budget planning and tracking for Marketing team activities

  • Maintain contact with key customers to follow up promotion efforts and keep informed on needs of the customers.

  • Develop methods of field-test on marketing programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the various market segments.

  • Review the performance of existing product sales by territory and customer as appropriate; submit recommendation for change in the marketing plan to remedy the situation.

  • Develop segment profiles and drive development of customized materials to each target segments

  • Organize scientific activities and all related activities including symposium, seeding programs and conduct cycles meetings.

  • Identify new marketing opportunities through routine joint visits with field force. Provide technical/academic information to assist field force on product promotion and handling competition.

  • Develop training materials and conduct refresher-training courses to field force.

  • Become (extended) member of the Brand Team and share Brand Team priorities with the In-Field Team

  • Work with functional stakeholders and implement customer engagement plan:

  • Work with Market Access to co-develop reimbursement strategies, lobby Reimbursement & Policy stakeholders on driving market access priorities.

  • Coordinate with Medical team on shaping Academic & Brand advocates through scientific data

  • Partner with Public Affairs and Patient Relations to engage Patient Advocates on driving treatment awareness and patient education programs

  • Transform customer insights into marketing strategies and tactical plan for IFT execution


Required Competencies:

  • Must have Specialty Care pharmaceutical/biopharmaceutical marketing experience

  • Effectively manages projects (incl. prioritization) and team members to ensure successful delivery of Marketing-led initiatives

  • Demonstrates tactical planning skills to achieve strategic objectives

  • Takes ownership of work and effectively delegates tasks, working with other functions and teams as appropriate

  • Effectively communicate and influence all external/internal stakeholders (incl. presentation skills)

  • Innovation / lateral thinking

  • Supports (or manages) forecasting and KPI tracking activities, leveraging strong analytical skills

  • Ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment

  • Strong business acumen with excellent oral and written communication skills (English), with the ability to interact effectively with all levels of management