Solvay Marketing Manager, Industrial - CPI in Shanghai city, China
The Marketing Manager Industrial CPI is ultimately responsible for developing a strong pipeline of growth programs in order to eventually generate leads for the Sales or Business Development organization. Success will be measured on the size and quality of the identified growth programs as well as the Development Pool generated by the programs
- Develop pipeline of Marketing Growth Programs
Synthesize market data from multiple sources to form strong market understanding and anticipate game changing trends that can generate large opportunities for Solvay Specialty Polymers (SpP).
Identify and prioritize Marketing Growth Programs based on market attractiveness and SpP’s unique value proposition.
Look for new white spaces to investigate for potential market entry.
For all identified Growth Programs drive full Marketing Process: 1) Market Assessment (Fact Book), 2) Validation and 3) Launch Plan for Market Entry (Marketing Mix).
Drive stakeholder buy-in through each milestone of the Marketing Process: Business Lines, R&D, Communications, Regional Sales Force
- Monitor trends and provide Marketing support to Core Business
Monitor and communicate global competitive trends in theIndustrial-CPI market with the main purpose of driving
Work with Product Managers (PMs) for global coordination of pricing activity.
Develop and maintain appropriate sales and market support tools.
Academic degree (bachelors/masters degree), preferably in Business/Marketing or Engineering.
MBA or marketing-related graduate degree a plus.
At least 5 years of experience in a commercial position with a strong marketing background
Strong Marketing capabilities, practical knowledge of main Marketing Excellence tools
Strong knowledge of theIndustrial-CPIindustry
Proven track record in driving successful results even without direct authority
Experience in leading cross functional teams (technology, product management, sales, …)
Demonstrated ability to learn quickly and bring innovative new ideas
Exceptional analytical and strategic thinking capabilities
Excellent communication and influencing skills
Title: Marketing Manager, Industrial - CPI
Location: CN-Shanghai city
Requisition ID: GBU003778
Solvay is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristics.