Philips Marketing Manager in Shanghai, China

Defines the product roadmap with a time horizon of 1 year for a product range with known functionality and existing technologies.

Defines proposals for the short term (1year) marketing strategy. Translates the midterm product roadmap into concrete product specifications.

Implements the short term business plans, goals and product roadmap.

Cooperates with Product Managers, who are responsible for short term product portfolio, MarCom and MIP.

Makes use of external specialization, such as MarCom and marketing research. Acts within MarCom directives and defined marketing plan.

Marketing Manager, Beauty care (China)

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of women in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

  • Own a core and leading business with a lot of budget;

You are responsible for

  • Crafting and leading the delivery of locally relevant go-to-market plans, making sure that optimal positioning of the product portfolio is established and continuously looks for opportunities to optimize customers and consumers;

  • Launching an original product category into new channels, ensuring that buy-in and contributions are secured from relevant internal and external stakeholders

  • Building and managing an innovative product portfolio, which includes ownership of the market introduction process for the category

  • Leading execution of China B2C marketing activation plan, ensuring consumer insights-driven activations across all touchpoints in the consumer decision journey

  • Managing the marketing budget, and being accountable for the top and bottom line category results

  • Cultivating dynamic relationships with local sales, marketing and functional teams and the global category team, as the primary local contact for the High-end shaver category

You are a part of

The Beauty care marketing team, a key category within Philips Personal Health portfolio. You will report to the Senior Marketing Manager and collaborate with many other teams including Trade Marketing, Digital marketing, PR, E-commerce, Sales, Finance etc.,.

To succeed in this role, you should have the following skills and experience

  • A Bachelor’s degree (Business-related degree preferred)

  • Minimum of 6 years’ experience in marketing management and/or business development in the FMCG industry, including P&L management for a business category

  • Knowledge and experience in e-commerce principles and tactics

  • Ability to think from a broad Business Perspective and strategically and out-of-the box, team player, planning & organizational skills, executor, accurate, stress resistant, creative, entrepreneur focused on growth

  • Evidence of strong project management skills

  • Fluency in written/spoken English and Mandarin;

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;

  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at on our career website, where you can read stories from our employee blog at . Once there, you can also learn about our recruitment process at , or find answers to some of the frequently asked questions at .