3M IBG Content Marketing Manager in Shanghai, China
At 3M, we apply science in collaborative ways to improve lives daily. With $30 billion in sales, our 90,000 employees connect with customers all around the world.
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas.
Here, you can apply your talent in bold ways that matter.
Working closely with the division GM to develop eCommerce strategy
Select the SKUs and Lead to build digital rich content with Product Marketers
Segment the Customers, Analyze Their Information Collection Behaviors and Develop Content Marketing Campaign to Influence Their Purchasing Intention
Segment and Analyze the Customers’ Buying Behavior, Explore new platforms, then Launch Marketing Campaign to Increase the Traffic, Convert the Customers’ Intention into the Sales Leads
Increase the Customer Conversion Rate, Repeat Purchasing Rate and Loyalty through the Customer Buying Behaviors Analysis and Tailor-made Campaign Programs
Support the Brand Building through the communication message harmonization across all the digitalization media
Work with Graphic designer / external partners to create infographic, images, and videos to support China Ecommerce partners.
Cooperate with Marketing Manager on web content management – eComm. website and other online platforms.
Run China social media platforms, following social media plan and engagement activities.
Perform online retail partner store setup, content creation, loading and maintenance.
Maintain an organized and up-to-date library of digital content and assets, the content consistency across all SKUs.
Stay abreast of digital content trends and best practices for the China market.
Monitor and respond to product reviews as appropriate.
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M or @3MNewsroom.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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3M is science applied to life.
At 3M, we are in your cell phone. We are in your car. We are at your doctor’s office. You are never more than 10 feet from a 3M product.
3M helps make it possible for many other companies to do what they do.
At 3M, we produce a mind-bending 55,000 products. Our technology expertise started over 100 years ago with ceramics, turning minerals into sandpaper. This expertise has grown to span 46 technology platforms, with thousands of products and applications.
Our scientists are experts at combining our core technologies to invent a surprising range of products. Our people and our products reshape the way we live our lives every day.
From celebrating new ideas to uncovering fresh uses for tried and true products, 3M solves problems for people, for communities and customers around the world.