Philips Consumer Marketing Manager in Shanghai, China
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In this role, you have the opportunity to
Advance your career in a dynamic, global environment, contribute to fundamentally improving people’s Health & Well-being, through meaningful innovation.
You are responsible for
- Lead the Development of the long-term vision and 3-year strategy for your category o Development of comprehensive strategy (covering full portfolio, all 4 Ps) and identifies adjacent white spaces and acquisition/alliance targetso Create and assess the product/proposition roadmap for locally relevant propositions Own consumer insights for your category o Propose, analyze, summarize, and catalog consumer research to drive insightso Collects shopper insights generated by China Commercial Organization Develop local, and local-global (as needed) product and non-product propositions o Builds business cases for each propositiono Owns VPW of products in scope until phase-out; translates VPW into commercial brief to drive across functional teamso Owns the development budget per propositiono Manages the cross-functional matrix during proposition development (I&D, Design, Quality, Supply, Marcom), potentially across multiple development sites Develop marketing strategy for propositions o Per proposition, defines marketing approach and objectives (and aligns lead COs, if applicable)o Proposes pricing strategyo Outlines menu of communication vehicles; provides integrated communications briefingo Develops channel guidelines Drive profitable growth o IGM improvement activitieso Work together with the local (and global) COs to increase profitable growth Contact person for a Greater China BMC for total M&CC portfolio o Key contact person at category level for the Commercial Organizationo Deliver on key enablers in the BMC plano Ensure with the CO that targets in BMC plan are met
You are a part of
A dedicated group of Consumer Marketing Managers. You will be working in a network of various stakeholders (e.g. consumer marketing team, central communication team, market intelligence specialists, innovation and development teams) and in markets (e.g., marketing specialists, key account managers).
To succeed in this role, you should have the following skills and experience
- • University degree or MBA qualified in Business/Strategic Marketing direction• 6 to 9 years proven brand/product management experience in a FMCG, healthcare or similar sector.• Strong communication skills in Mandarin and English (written and spoken) and be a good presenter. Be willing to work in an international environment and able to manage senior stakeholders• Organized, numerate and have keen interest in market and consumer driven approach to product creation & execution (Consumer Insights, VPW development, product market introductions, write and execute marketing plans)• Conceptual thinking, organizational and communication skills that allow you to influence others, present convincing arguments and build and maintain extensive networks.• Project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others.
In return, we offer you
An attractive balance of strategic thinking and hands-on activity in a dynamic international business environment while taking initial ideas through to product development and market introduction. Do you have what it takes to make your business segment successful?
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .