Unilever Brand Supervisor - Lux / 品牌主管-力士 in ShangHai, China
Brand Supervisor - Lux / 品牌主管-力士
Description LOCATION: Shanghai MAIN JOB PURPOSE:
Supports the Brand Development Manager in delivery of innovation and renovation projects to the agreed milestones/timelines and to the high quality standards set (OTIF) ;
Develops an in-depth understanding and becomes an expert in China market – the business environment in which the brand competes including category segments and
- Builds a holistic understanding of consumers and shoppers.
INNOVATION & RENOVATION
Manages small innovation projects or clearly defined sections of bigger project coached/supervised by brand development manager.
Assists in the development of consumer insights and the development of global innovation (including packaging) and communication program working closely with the CMI team, agencies and other functional teams ie. Supply chain, finance to ensure excellent delivery and implementation.
Accountable for the analysis of brand performance and brand health by constantly evaluating performance of regional support activities and in-store implementation against measurable objectives in key countries. This includes the monitoring of progress against key trial and awareness measures and initiating measuring the effectiveness and ROI of key activities.
identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
BRAND MARKETING PLANS (BMP)
Assist in the translation of Brand Vision Plan into the BMP by co-working with Brand Builders to deliver an aligned BMP.
Bachelor degree above
At least 3 years relevant marketing experience, FMCG preferred
Solid Project Management experience.
Fluent in Written and Spoken English
Bias for action attitude; and strong growth mindset
Primary Location: China-Shanghai-ShangHai-ShangHai-LK1 Office
Shift: Day Job
Unposting Date: Oct-25-2017
Req ID: 17000EY4