Marriott Manager, eCommerce and Digital Services (based in Japan) in China, China

Description:

Marriott International is the world s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

Qualifications

JOB SUMMARY

TheManager, eCommerce and Digital Services sits at the intersection between Marriott International seCommerce, marketing, and globaldistribution strategies. This role helps a groupof propertiesin aregion (or cluster) effectively pull through the sales, marketing, and customer engagementactivities that help drive awarenessandprofitability at theproperty level. This role will also manage overall activation of their property strategies in ownedandthird party electronic channels (Marriott.com, multi-lingual global sites, OTAs, meta searchsites, search engines, and othereMarketing vehicles). This role will work on behalf ofproperties to increase revenue, grow market shareand create a compelling experience that steers customerstowards booking on our directonline channels. TheManager, eCommerce and Digital Servicesserves as a thought leaderto their groupof hotels, providing local, area, and country-wide insight to enhancetheir digital experience. To this end,he/she will be in touch with their properties on a regularbasis to make sure they are fully activated andoptimized on Marriott.com and appropriate in-language global sites. The role partners hand in hand with their colleagues in the clustermarketing team to engagecurrent and would-be customers withtargeted messaging that s relevant, on-brand, and genuinely engaging.From time to timethis role also provides eCommerce communication, training,education, reporting and analysis to digital and marketing teams onproperty.

CORE WORK ACTIVITIES

Area Digital and eDistribution Strategy Execution

  • Adviseshotels on appropriate on-strategy eCommerce prioritiesand tactics
  • Coordinateswith the Area Director ofSales and Marketing and the AP DirectorofeCommerce and DigitalServices to set ecommerce goals for their cluster/hotels
  • Reviews hotel progress against establishedgoals periodically, provides reporting and analysis, and troubleshoots performance issues
  • Manages budgets for the cluster/hotels for eCommerce activities
  • Developsquarterly game plans for Area or Cluster hotels identifying key focus for the coming months
  • Collaboratesclosely with Vice Presidentof Brand Marketing, Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to executeonline Brand Marketing strategies and plans for the cluster

Digital AcquisitionMarketing

  • Coordinates execution ofonline marketing efforts through approved agencies/vendors and Marriott DigitalServices team
  • Manages SearchEngine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Servicesteam (MDS) or external Agencies
  • Assists hotels in optimizing Paid Searchperformance; engagesexternal Agencies for supplemental Paid Search effortsif needed
  • ManagesthePLUS Platform for participating hotels in the area/cluster

  • Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loadingMarriott.com HotelWebsite deals, GroupDeals, Group Value Dates, email marketing and affiliate marketing)

  • Assures that hotelwebsites on Marriott.com and global sitesarefully optimized to maximize traffic from searchengines
  • Identifies hotel-specificonline digital activation needs (e.g.,local channels to focus marketingefforts through)

HotelWebSiteContentOptimization

  • Conductsregular audits of Marriott.com and individual Hotel Websites to ensure each hotel is optimized for highquality custom images, content,links, and accurate translations;works with hotels on corrective action where necessary
  • Serves as the EPIC/Vignette administrator for the hotel(s)
  • Providesconsultation to hotel digital marketing teams in developing hotel website modules for Spa,Golf, Food & Beverage and weddings
  • Managesthepull-through and activation of key corporate eCommerce projects(e.g., new Marriott.com Hotel Websites, new field SEO service, and similarcorporate e- services)
  • Uses B2B e-tools to grow online bookings for Group andCorporate business in cluster hotels
  • Identifies and implements efforts to drive online awareness andbookings for hotel F&B outlets

OTAsandMetaSearchChannelOptimization

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  • Ensuresthat all hotels within their region/cluster are participating in relevant, approved echannels
  • Regularly auditscontent, images,and star ratings on OTAs and Meta Search sites, and workswith hotels to make appropriate corrections
  • Partnerswith cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s)
  • Identifies and executeshotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.)
  • May also co-managesoft-dollar marketing budget for domestic OTAs with the AP eDistribution Team
  • Buildsstrong domestic relationshipswith the top 2-3OTApartners
  • Collaborateswith hotel and regional Revenue Leaders to review hotel performance on eChannels

MarketingandCommunicationPartnership

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  • Assists in the developmentandexecution of thecluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.)
  • Developsthe offer landing page on Marriott.com for cluster offers
  • Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate
  • Creates mini-sites for domestic segment marketing effortswhere needed (e.g. MICE orWeddings)

Opening HotelSupport

  • Collaborateswith Field Marketing to develop, recommend and execute the opening S&M plan for the hotel
  • Sets up the Marriott.com Hotel Web Site
  • Activatesthe hotel for sale on approvedOTAs
  • Shop hotel to ensure M.com andOTA rates are set up correctly
  • Work with brand marketing team toposition the hotel on digitalchannels
  • Works with marketing and sales teams to planthepre-opening budgetandexecute thebudget according to what is best for thebrand, region
  • Acts as a point of contactfor agencies reaching out for information about the hotel and redirect them tothe right person to speak with
  • Creates onlinepress releases and helps with property SEO to driveawareness to hotel
  • Helpsset digital sales goals for new opens inpartnership with sales and revenue management

eCommerceCommunication andTraining

  • Uses the eCommerceResource guide
  • Trainsandeducates cluster and/orhotel-level managers on how to activate their hoteleCommerce and digital marketing strategy
  • Delivers eCommerce training, presentations, and workshops to region, cluster and hotel-level associates and management in partnership with cluster/regional marketing teams
  • Serves as cluster-level point-person for Marriott s eCommerce strategy.
  • Buildssolid relationships with ADSMs, GMs, cluster Marketing and Revenue Management teams (whererelevant) to raise their awareness, understanding, and motivation to e-activate their hotels.
  • Participates in regularly-scheduled globaland regional eCommerce and Marketing web conferences and calls to review performance, share best practices,andtroubleshoot issues.
  • Delivers a monthly report and newsletter, and hosts a monthlywebinar, for hotels
  • Developsother cluster-level eCommercecommunications, as appropriate
  • Stay up-to-date on and communicate industry and competitivetrends, with a focuson the domestic online travellandscape

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Job: Sales and Marketing

Organization: Corporate

Location: CHN-China

Requisition ID: 17001Y2G