Cummins Inc. Marketing Intelligence Manager 市场调研经理 in Beijing, China

Marketing Intelligence Manager 市场调研经理

Description

Key Responsibilites

Uses marketing skills to support the implementation of marketing strategy for an identified product line or geography. Works with multi-cultural teams to successfully achieve and exceed business goals.

Leads the development of marketing plans by preparing market research, pricing analyses, and interpreting data for discussion with marketing leaders.

Works with leaders to develop marketing communication plans; prepares drafts of marketing communications.

Leads project management support and communicates plans, deadlines, and achievements to marketing leaders; works across regions with marketing teams to execute projects.

Participates as a representative of Marketing on Value Package Introduction project teams.

Understands the global brand strategy and aligns work products to that strategy.

Documents and understands marketing and sales systems and processes; collects and interprets customer satisfaction data; integrates Voice of the Customer into marketing plans.

Learns relevant channel to support activities.

Participates in continuous improvement activities as the marketing function representative.

Coaches less experienced marketing specialists.

Qualifications

Skills

Market Analysis - Able to deploy local processes to attain the most critical market information required to develop a specific product/product line plan.

Gathering And Understanding Voice Of The Customer (Voc) - Knows the function of the information behind the gathering and understanding voice of the customer (Voc). The Expert is able to suggest changes to the process and test those changes to verify acceptability.

Market Opportunity Prioritization - Understands strategy process, can assess projects against strategic relevance to business and works with stakeholders effectively to align work.

Market Research - In depth understanding of industry market research standards and techniques. Experience with design, and the ability to complete analysis to make effective recommendations.

Facilitating Internal Relationships & Consensus - Understands tools & techniques for group facilitation and has exercised for small groups.

Education, Licenses, Certifications

College, university, or equivalent degree in marketing, sales or a related subject required. MBA or equivalent degree preferred.

Experience

Intermediate level of relevant and related work experience required.

Job MARKETING

Primary Location China-Beijing-Beijing-China, Beijing, CECI HQ

Job Type Experienced - Professional / Office

Recruitment Job Type Professional - Experienced

Job Posting Jul 18, 2017, 2:37:05 AM

Unposting Date Ongoing

Req ID: 17000398