Dell advisor, Field Marketing in Beijing, China
Candidates should possess the good understanding on channel and product solutoins
Strong commutation and presentation skills as well as the rich experience on complex project and program management.
Excellent organizational agility and interpersonal skills to work effectively across functions and lines of business in a virtual organization
Ability to thrive in a fast-paced and demanding environment, working independently to proactively manage and set the business direction.
Excellent spoken and written skills both in English and Mandarin
Bachelor’s degree in Computer Science/EE or equivalent, with a minimum of 5 years experience in enterprise/channel Marketing. MBA or PMP is preferred.
Interacts with customers through company Chengming GTM/Channel marketing programs. Interacts with Indirect Chengming GTM/Channels (Retailers, Wholesalers and
Resellers) to implement Chengming GTM/Channel marketing programs to enhance Dell´s presence at partner’s point of sales, to generate sell out and to increase Dell rate of recommendation to customers. Activities include planning, execution, and return on investment analysis for marketing programs, marketing funds management and engagement with main partners (Intel, Microsoft, McAfee) to maximize vendor funds. Pre- sales activities include supporting the Sales and Merchandising functions through providing insight into consumer and market trends, and demonstrating how the Dell brand could be effectively communicated to the end-customer. Post-sale activities include executing joint marketing programs with the Chengming GTM/Channel partner, driving sales performance and inventory levels, and ensuring a strong and consistent Dell brand experience. Participates in sales forecasting for designated product lines.
Formulates and drives Chengming GTM/Channel marketing strategies and Chengming GTM/Channel sales promotion campaigns.
Develops go-to-market communications strategy and tactics for Chengming GTM/Channel, aligned with global guidance.
Creates strategies and programs that drive increased revenue and market share for Chengming GTM/Channel partners.
Responsible for planning, research, plan insight and participation in pricing discussions and marketing strategy development.
Leads the creative development of communication plans, content and collateral.
Oversees the collection and analysis of market, customer and competitive research.
Defines and maintains Chengming GTM/Channel agreements.
Responsible for all co-operation projects between the organization and the Chengming GTM/Channel members.
Participates in sales forecasting.
Monitors/reports on Sales Out and Inventory levels, ensuring strong sell-through of Dell product.
Ensures Dell brand values are maintained by our Chengming GTM/Channel Partners.
Analyzes strategic advantages, competitive programs and customer needs.
Works with Chengming GTM/Channel Merchandising team on development and implementation of Marcom programs.
Works with Chengming GTM/Channel Planning and Procurement as appropriate for engaging vendors required for development and execution of marketing/Marcom programs.
Responsible for consumer activations and Chengming GTM/Channel activations.
Job: *Field Marketing
Organization: *Global Marketing
Title: advisor, Field Marketing
Requisition ID: 17000L1U
Other Locations: AP-CN-Shanghai-Shanghai